SELF-INITIATED CONCEPT · BRAND IDENTITY · HOSPITALITY
Casa Palma
A tropical-modern short-term rental concept designed to feel like a complete guest experience—not simply a logo on a property.
THE THINKING
More than a finished image.
The project began with a simple question: what would make a short-term rental feel like a real hospitality brand? I developed the identity around a relaxed tropical point of view, then carried it into the touchpoints a guest would actually encounter—from booking and arrival to wayfinding, room collateral, amenities and local recommendations.
PROJECT DETAILS
Process & applications
Scroll through the work and see how the idea moves from concept into a visual experience.
Have something you want to build?
Let’s talk about the story, problem and experience behind it.
BOOK A CONSULTATION →