Ideas made visible.
Browse brand identity, campaigns, hospitality experiences, media brands, concept work and traditional art. Each case study shows not only what I made, but how I thought through it.
Casa Palma
A self-initiated tropical hospitality concept exploring identity, guest experience and branded touchpoints.
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Coquí
A Puerto Rican café concept built around coffee, culture, community and a sense of welcome.
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Daily Ritual Coffee
A neighborhood-focused promotional campaign designed to support a real café location move.
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The Knockout Club
An independent boxing media brand shaped by content strategy, visual direction and community.
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SOLAR Athletic Wear
A self-initiated athletic brand built around strength, confidence and the idea of letting your light shine.
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Hospitality Experience
A collection of hospitality-focused thinking across signage, guest materials and customer touchpoints.
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Traditional Art & Illustration
Drawing and hands-on art that keep the human hand visible in my creative practice.
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