FOUNDER PROJECT · MEDIA BRAND · CREATIVE DIRECTION
The Knockout Club
An independent boxing media brand built from a love of the sport and designed around the people who love it too.

THE THINKING
More than a finished image.
I created The Knockout Club to turn my interest in boxing into a recognizable content brand. My role centers on brand direction, research, content strategy, publishing, audience engagement and collaboration with a video editor. The ongoing challenge is balancing what boxing fans already care about with emerging stories worth introducing to them.
PROJECT DETAILS
Process & applications
Scroll through the work and see how the idea moves from concept into a visual experience.

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