FOUNDER PROJECT · MEDIA BRAND · CREATIVE DIRECTION

The Knockout Club

An independent boxing media brand built from a love of the sport and designed around the people who love it too.

FOUNDER PROJECT · BOXING MEDIA · CONTENT STRATEGY
The Knockout Club
THE THINKING

More than a finished image.

I created The Knockout Club to turn my interest in boxing into a recognizable content brand. My role centers on brand direction, research, content strategy, publishing, audience engagement and collaboration with a video editor. The ongoing challenge is balancing what boxing fans already care about with emerging stories worth introducing to them.

PROJECT DETAILS

Process & applications

Scroll through the work and see how the idea moves from concept into a visual experience.

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